plus size is THE most searched trend of 2023

What are the denim trends of 2023? According to a new report, these plus size jeans are the most popular of the year. Where to find it? How to wear it? Everything you need to know.

Although we no longer ask ourselves the question, jeans are, and will remain, the favorite garment of the world's population. Comfortable, practical, resistant and resolutely accessible for all budgets, jeans have legitimized themselves as a basic of the universal wardrobe in the space of only a century.

Originally worn by the cowboys of the Wild West in the 1800s, the jeans which are correctly spelled “jeans” were patented on May 20, 1873 and granted to the tailor Jacob Davis who headed the famous company Levi Strauss & Co: Levi's. Today ? These denim canvas pants have definitely diverted from their primary function by no longer serving as work clothes but as fashion essentials for 60% of women and 56% of men according to a study conducted among 1,000 German women and 1,000 German men in 2018.

The perfect opportunity to ask yourself what are the most wanted jeans of the moment?

Bootcut jeans? Flared jeans? Among all the possibilities of cuts, two flagship models stand out against the others. We named the high waisted jeans and the plus size jeans. As proof, the search engine Stylight analyzed the purchasing behavior of its 60 million online users by comparing the period from January 1 to July 31, 2022 and the same dates in 2021. Result? Inclusiveness is at the heart of Google searches, and that's good.

It is with an excellent score of +1000% clicks in one year that the fashion brand founded by Emma Grede and Khloé Kardashian, which is among the most popular in the world. And for good reason, tailor-made so that each woman finds jeans to her morphology, the Good American label offers an infinity of large size jeans ranging from 30 to 52.

A godsend since still too few fashion brands sell clothes for curvy women. According to the data, searches for the keyword “plus size jeans” are up 483% over last year, and it’s not going to stop there. According to a new Research and Markets study, the denim market should generate 88.1 billion dollars by 2030, or +4.2% compared to 2021.